南京工程学院

Essentials of marketing : a global-managerial approach / 9th ed.

责任者： PERREAULT WILLIAM D  WILLIAM D PERREAULT JR E JEROME MCCARTHY  MCCARTHY E JEROME 

• 出版信息：McGraw-Hill, / c2003.
• ISBN：0072464208 (alk. paper), 0071198695 (...