南京工程学院

Basic marketing : a global-managerial approach/ 14th ed.

责任者： PERREAULT WILLIAM D  WILLIAM D PERREAULT JR E JEROME MCCARTHY  MCCARTHY E JEROME 

• 出版信息：McGraw-Hill, / c2002.
• ISBN：0072409479 (alk. paper), 0071121102 (...